Wholesum has three plans: Personal, Professional and Enterprise. Each plan can be billed monthly or yearly. Current prices are always on the Pricing page.

The plan cards on the Pricing page
Every plan includes
- Unlimited recipes, with search, tags, categories and photos
- Recipe import from websites, curated Cookbooks and the community Shared Recipes library
- An ingredient list with stores, departments and notes
- Meal plans that scale every recipe to your group's headcount and appetite sizes
- Combined shopping lists you can check off, and PDF, Word and Excel exports
- Dietary restrictions on recipes and on the people you're feeding
- Folders, locking, cloning and trash for meal plans
- A free allowance of requests to Olive, our AI assistant (see below)
How the plans differ
| Personal | Professional | Enterprise | |
|---|---|---|---|
| Meal plans | One at a time | Unlimited | Unlimited |
| People per meal plan | Up to 15 | Unlimited | Unlimited |
| Ingredient costs, recipe costing and the Cost column on shopping lists | ✓ | ✓ | ✓ |
| Automatic ingredient substitutes for dietary restrictions | ✓ | ✓ | ✓ |
| Ingredient rounding | ✓ | ✓ | ✓ |
| "Pull combined lists" across several meal plans | ✓ | ✓ | ✓ |
| Multiple kitchen locations | – | – | ✓ |
| Packing notes | – | – | ✓ |
| Batch recipes (scale by batch) | – | – | ✓ |
| Filtered exports (by store, department, date) | – | – | ✓ |
| Team members on your account | 1 additional user | – | Unlimited additional users |
| Olive AI | Free allowance | Free allowance | Unlimited |
Team members are billed per user per month on top of your plan. See Inviting team members and setting permissions.
In Settings, a feature your plan doesn't include shows a plan label (for example Enterprise) and an Upgrade button.

Settings on a Professional plan, showing Enterprise features with Upgrade buttons
Your free trial
Your 14-day trial unlocks every Enterprise feature except team members, so you can try everything before you choose. The trial bar at the top of the app shows how many days you have left.
When the trial ends, your recipes, ingredients and meal plans stay saved. Choose a plan and you'll pick up where you left off.
Olive AI on each plan
- Enterprise: unlimited Olive.
- Every other plan, including the trial: a free allowance of Olive requests to try it out. The allowance is shared across all Olive features and everyone on your account. It's a one-time allowance, so it doesn't reset each month.
See Meet Olive, your AI assistant for how the allowance is counted.
Changing plans
You can upgrade, downgrade or cancel at any time from Subscription (under your name). See Managing your subscription and billing.